Multiple award-winning Ghanaian gospel musician, Sonnie Badu has disagreed with the perception that Ghanaian gospel songs are not receiving international reach because they are recorded in the local dialect.
Speaking on The Afternoon Show on Wednesday, September 25, Sonnie Badu explained that the presentation and how the song is packaged is what attracts global attention.
Referencing some of his songs in the past which he sang in local languages, Sonnie Badu said he was able to go global with those songs despite recording them in Twi and other local languages.
“You don’t have to sing in English before you go global. I have been around on the global scene earlier before a lot of people. One of the songs that I was singing that rocked the whole world was ‘Jesus Kasa’ or ‘Mebo wo din’, I had a lot of people singing it and they were not Ghanaians.
“It’s how you package yourself, how you operate in the spirit of Excellence, and how you release that sound. I sang ‘Pindukulu’ that’s a South African song and that’s one of the songs that went viral… it’s not the language, it’s how you package it,” he stated.
He has urged gospel artistes to be able to identify which local dialect is melodically perfect to enable them present an infectious song to attract global reach.
Sonnie Badu has released a new song titled ‘I Love the Way’ which he said he dedicated it to the Gen Zs.
Additional Sources: 3news, AfricaNews
